2026-04-09
Serve First raises £5M Growth
UK-based Serve First raised £5M from Pembroke VCT and Midlands Engine Investment Fund II.
Round at a Glance
| Company | Serve First |
| HQ | United Kingdom |
| Amount | £5M |
| Round | Growth |
| Date | 2026-04-09 |
| Valuation | Not disclosed |
| Total Disclosed Funding | £9.5M |
Company Snapshot
Serve First is a United Kingdom-based CX and performance intelligence platform company. According to the company's public materials, the product helps multi-site organizations with customer feedback, mystery shopping, operational audits, and real-time action management in one connected system. Publicly named customers include Brentford FC, Topps Tiles, The Body Shop, Alphega Pharmacy, and Aramark.
Investors in This Round
| Investor | Investor HQ Country | Notes |
|---|---|---|
| Pembroke VCT | United Kingdom | Returning investor |
| Midlands Engine Investment Fund II (Mercia Ventures) | United Kingdom | Returning investor |
Known Cap Table
| Investor | Round(s) | Investor HQ Country |
|---|---|---|
| Pembroke VCT | Growth (2025), Growth (2026) | United Kingdom |
| Mercia Ventures | Growth (2025), Growth (2026) | United Kingdom |
Total disclosed funding: £9.5M across 2 rounds.