2026-03-16
Choice raises $7.1M Series A
Prague-based Choice raised $7.1M in a Series A led by Alea Capital Partners.
Round at a Glance
| Company | Choice |
| HQ | Prague, Czech Republic |
| Amount | $7.1M |
| Round | Series A |
| Date | 2026-03-16 |
| Valuation | Not disclosed |
| Total Disclosed Funding | $11.6M |
Company Snapshot
Choice is an all-in-one restaurant SaaS and QR ordering platform offering a website builder, commission-free ordering, QR menus and payments, reservations, marketplace integrations, loyalty programs, and POS integrations. Founded by CEO Alex Ilyash and headquartered in Prague, the company serves over 30,000 registered restaurants and 7,000 paying customers across nine Central and Eastern European markets: Czech Republic, Poland, Slovakia, Hungary, Lithuania, Latvia, Estonia, Ukraine, and Romania. Choice processes approximately 1.5 million monthly orders at a gross merchandise volume of roughly EUR 35 million.
Investors in This Round
| Investor | Investor HQ Country | Notes |
|---|---|---|
| Alea Capital Partners | Portugal | Lead |
| Reflex Capital | Czech Republic | Participant |
| Smartlink | Not disclosed | Participant |
| J&T Ventures | Czech Republic | Participant |
Known Cap Table
| Investor | Round(s) | Investor HQ Country |
|---|---|---|
| Alea Capital Partners | Series A | Portugal |
| Reflex Capital | Series A | Czech Republic |
| Smartlink | Series A | Not disclosed |
| J&T Ventures | Series A | Czech Republic |
Total disclosed funding: $11.6M.